Our Manifesto

We dwell as villains because in a country and continent where daily the media glorifies and adorns the bad guys, making them look like Heroes, and where society’s values are imposed by those who appear on TV, you end up thinking that if those are the people’s heroes, then you are a villain. Added to other villains scattered around the world, tired of the same slow entertainment, they make this continent invisible, eager for their voice to run, to express itself—a space that’s not alternative, nor different, but simply our own space, where we live between the rhythm of music, the genius of cinema, and the wonder of letters. An open world, forever beta. We love the challenge of collaborating and creating collectively. Here there are no right or wrong answers.

Pueblo Villano is a mental experience that invites your imagination to manifest itself. We are a people without postal code or geographic location; the only thing we have is this cyber space open for villains who want to transport us to infinite universes, generating our own creative vision of this unbelievable world.

We villains have developed non-linear thinking like the Internet; we handle endless things simultaneously, seeking not to deny ourselves that privilege which is curiosity.

A town full of contrasts and nuances—being normal is boring. Instead of neutralizing our differences, it’s cool to express them; that in itself makes us the most plural generation in history.

In this town we believe in the possibility of awakening people who don’t see a bunch of things. This is an unlimited space, perfect for feeling the youth of this continent.

And yes, we are a town of young people—those who don’t see youth as a period of life, but as a quality of imagination, an adventure that makes us wonder at everything and nothing. We are curious townspeople who, in a certain way, go around challenging events.

Villains always wake up with ideas, and we love that, because an idea is always the beginning of something. And although most of the time we don’t know where it will take us, we like to think that the creative act never ends. We enjoy the journey more than actually reaching our final destination.

We are pragmatic and also realistic. Idealizing is so 20th century—we admire those who have dared, ordinary people who realize small and possible dreams. Who are not utopian.

In this town we are convinced that what has been said is not enough. Now that everyone has the power to do stupendous things, have stupendous things emerged? You should try to have something to say.