Privacy Policy and Personal Data Processing

PUEBLO VILLANO

Last updated: September 2025

1. INTRODUCTION AND LEGAL FRAMEWORK

Pueblo Villano, in compliance with Law 1581 of 2012 and Decree 1377 of 2013 on Personal Data Protection in Colombia, informs all users about the processing, use, and protection of personal data collected through our web services.

This policy describes how we collect, use, store, and protect your personal information, as well as your rights regarding such data.

2. INFORMATION WE COLLECT

2.1 Voluntarily provided information

Personal data that you voluntarily provide to us is stored in our database and used exclusively for purposes related to our corporate purpose, including:

  • Full name
  • Identification document
  • Email address
  • Contact information
  • Type of relationship with the Pueblo Villano web portal
  • Any other information you choose to share with us

2.2 Information automatically collected through cookies

We collect information about your behavior and preferences on our website through the use of cookies and similar technologies (see Cookies section).

3. PURPOSE OF DATA PROCESSING

Your personal data will be used to:

  • Identify and authenticate registered users
  • Personalize your browsing experience
  • Improve our services and content
  • Conduct statistical and behavioral analysis
  • Send communications related to our services
  • Manage your participation in contests and promotions
  • Comply with legal and regulatory obligations
  • Offer relevant advertising based on your interests

4. COOKIE POLICY

4.1 What are cookies?

Cookies are small text files that a server deposits in the user’s browser to collect standard Internet log information and visitor behavior information on a website. These files are stored on your computer’s hard drive and serve to identify you when you reconnect to the website, allowing pages to function more efficiently and offering greater personalization.

4.2 Types of cookies we use

Session and persistent cookies

  • Session cookies: Expire when you close your browser
  • Persistent cookies: Remain until their specific purpose is fulfilled or until manually deleted

Cookies by purpose:

PERFORMANCE COOKIES

  • Remember your tool preferences and settings
  • Volume settings for video or audio players
  • Transmission speeds compatible with your browser
  • Items saved in the shopping cart

GEO-LOCATION COOKIES

  • Identify the country from which you access the service
  • Are completely anonymous
  • Help orient content according to your location

REGISTRATION COOKIES

  • Keep the user identified between sessions
  • Facilitate navigation without needing to re-authenticate
  • Verify authorizations to access specific services
  • Can integrate with social networks (Facebook, Twitter) to facilitate registration

ANALYTICS COOKIES

  • Generated by third-party tools (Omniture, Netscope, Comscore, Google Analytics)
  • Anonymously identify browsers and devices
  • Allow counting the number of visitors and trends
  • Identify most visited content
  • Distinguish between new and returning users
  • Important: Not associated with identifiable personal data unless the user voluntarily registers

ADVERTISING COOKIES

  • Expand information about displayed ads
  • Store duration and frequency of advertising views
  • Record browsing patterns and behavior
  • Allow creation of anonymous advertising interest profiles
  • Offer advertising aligned with user interests

THIRD-PARTY ADVERTISING COOKIES

  • Pueblo Villano uses third-party services (Ad-Servers) such as Doubleclick (Google)
  • These third parties may store their own cookies with independent privacy policies

4.3 Cookie providers and links to their policies

4.4 How to manage and disable cookies

You can configure your browser to receive cookie notifications and, if desired, prevent their installation. You can also review which cookies are installed, their expiration dates, and delete them.

Instructions by browser:

Disable Google Analytics tracking: Google Analytics Opt-out

More information about behavioral advertising: Your Online Choices

5. DATA SUBJECT RIGHTS (HABEAS DATA)

As a personal data subject, you have the following rights:

  • Know, update, and rectify your personal data
  • Request proof of authorization granted for processing
  • Be informed about the use of your personal data
  • File complaints with the Superintendence of Industry and Commerce for violations
  • Revoke authorization and/or request data deletion when principles and legal guarantees are not respected
  • Access your personal data free of charge

6. EXERCISING RIGHTS AND CONTACT

To exercise your Habeas Data right or make inquiries about the processing of your personal data, you can contact us at:

Email: cesardc@pueblovillano.com

Requirements for requests:

Your request must contain at least:

  1. Full name
  2. Type and number of identification document
  3. Type of relationship with the Pueblo Villano web portal
  4. Clear description of the request (deletion, update, data use authorization, etc.)
  5. Contact address and/or email to receive response

Response time: We will respond to your request within a maximum period of fifteen (15) business days from receipt.

7. INFORMATION SECURITY

Pueblo Villano implements technical, administrative, and physical security measures to protect your personal data against unauthorized access, loss, misuse, or alteration. However, no Internet transmission system is completely secure, so we cannot guarantee the absolute security of transmitted information.

8. SHARING INFORMATION WITH THIRD PARTIES

We do not sell, rent, or share your personal data with third parties for commercial purposes, except:

  • When necessary to provide our services (technology providers, analytics, advertising)
  • When there is a legal obligation
  • With your express consent
  • To protect the rights, property, or safety of Pueblo Villano and its users

Third parties who access your data are required to maintain confidentiality and comply with applicable legislation.

9. SOCIAL MEDIA INTEGRATION

Some of our services allow registration through social media credentials (Facebook, Twitter, etc.). By using this functionality, you authorize the social network to save a persistent cookie that remembers your identity. You can revoke this access by updating your preferences on the corresponding social network.

10. POLICY UPDATES

Pueblo Villano may modify this Privacy and Cookie Policy based on legislative or regulatory requirements or to adapt it to instructions from Data Protection authorities.

We recommend users periodically visit this page to stay informed about any changes. When significant changes occur, they will be communicated through the website or by email to registered users.

11. POLICY ACCEPTANCE

Use of our services and voluntary provision of personal information implies acceptance of this Privacy Policy and consent to the processing of your data under the terms established herein.

If you do not agree with this policy, we ask that you refrain from using our services or providing personal information.

12. APPLICABLE LAW

This Privacy Policy is governed by Colombian legislation, specifically:

  • Law 1581 of 2012 (Personal Data Protection)
  • Decree 1377 of 2013
  • Other related and complementary regulations

Pueblo Villano is committed to protecting your privacy and treating your personal data with complete confidentiality and respect.

For any questions or concerns about this policy, please do not hesitate to contact us.